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Bang & Olufsen will continue to bring the “Sound of Monaco” to AS Monaco and the Principality, as the Danish premium partner is extending its commitment to the Principality club for two additional seasons.
The Bang & Olufsen logo has been prominently displayed on the upper back of the Monegasque players’ jerseys throughout the season and will continue to appear on the club’s kit in Lique 1 until 2026. “We are delighted to see Bang & Olufsen’s long-term commitment to us. After this first year of fruitful collaboration, it was natural to continue the adventure together”, says Thibaut Chatelard, AS Monaco Marketing & Revenue Director.
“As we celebrate the centenary of the club in a few months, we are delighted to share this occasion with the support of a partner with whom we share the same quest for excellence in our respective fields.”
The Danish luxury audio brand, known for creating some of the world’s most iconic audio and home entertainment products through the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship, will benefit from significant visibility at the Stade Louis-II, on the club’s official signage, and across communication platforms.
“Working with the team at AS Monaco has been an absolute pleasure, and we are very much looking forward to further collaboration in the years to come”, says Elen Barnes, acting Chief Marketing Officer, Bang & Olufsen. “In this period as partners, both AS Monaco and Bang & Olufsen will celebrate 100th year anniversaries, which will be a very special and unique time for both brands.”
The continuation of this collaboration will also enable Bang & Olufsen to increase its production of exclusive content developed with the Principality club, further enhancing the experience offered by AS Monaco in its VIP areas.
